What to include in your business email newsletter?

What to include in your business email newsletter?
Published in : 05 Dec 2022

What to include in your business email newsletter?

If you're running a business, it's likely that you've got a pretty good idea of what makes your business tick. But if you're just starting out, or if you've been in business for a while but haven't gotten around to writing up your newsletter yet, this guide will help you figure out how best to structure your first one. Here's what we'll cover:

An introduction to who you are and what you offer

The introduction is the first thing your readers will read. It should be short, clear and concise.

  • Introduce yourself: Who are you? What do you do? Be sure to include all of these things in your email and make sure they’re visible on the first page of your newsletter!

  • Include a logo or graphic design: If possible, include some sort of image that represents who or what it is that makes up your business (i.e., a logo). This can help give potential customers an idea about what kind of service/product(s) you provide before reading any further into this particular piece of content

A few case studies or testimonials that highlight your business and services

Case studies and testimonials are great ways to showcase the value of your business.

  • Provide details about the person who wrote the testimonial, including their name and how they were helped by your company.

  • Include a picture of them if you have one available.

  • Give users an idea of what kind of experience they'll receive when working with you by linking them to more information about themselves or their industry on social media sites like Facebook and Twitter!

Useful tips about the particular field your business operates in

  • Tips should be useful to your audience.

  • Tips should be specific to your business, and not just general advice that could apply to any company of similar size.

  • Tips should be easy for customers (and potential customers) to implement in their day-to-day lives. For example, if you're selling products or services that require assembly, tips might include instructions on how long it takes for each step of the process—so they'll know exactly when they need all their materials together before starting work!

  • Tips should relate directly back to the topic at hand: If someone is interested in learning more about social media marketing techniques but doesn't have time right now because they've got somewhere else they need to go…then maybe something like "How To Use Instagram Stories Like A Pro" would make sense here instead?

Links to educational articles and resources you think would be helpful for your customers

You can also include links to educational articles and resources that you think would be helpful for your customers. This could include:

  • Articles that relate to the industry or industry-related topics, such as the content on fast food safety or business management.

  • Resources that are relevant to your customer's specific needs, such as tutorials on how to use a certain software program or product.

  • Other websites with information that might be useful in their daily lives, like blogs offering tips on home improvement projects (i.e., painting) or fashion trends (i.e., wearing heels).

Information about how customers can get in touch with you

  • Your contact details. If you have a physical location, it’s important that you include this information in the email newsletter. Your address is also useful for customers who want to visit your store or speak with someone in person.

  • Your phone number and email address (and any other contact information). You can use this space to let people know how they can get in touch with you if they have questions or need additional information about what they purchased from you in the past.

  • Social media links: If there are any social media accounts connected with your brand or business, provide those links here too!

You'll want the main content section, a signoff section, and contact information.

You’ll want the main content section, a signoff section, and contact information.

The main content is the bulk of your email. It should be no more than one paragraph (or sentence) long and contain information that helps people understand what they are signing up for in your newsletter. This can include:

  • A headline or slogan that tells them what they will get from reading this particular email.

  • A short description of who you are as an organization and why they should care about what you have to say (this is where I usually tell my readers who I am.)

When writing this section remember to keep it brief! You don’t want anyone else reading this part unless there is something worth knowing about their individual situation which may warrant further attention from them later down the line!


You’re now ready to send your first email newsletter. Of course, there are countless more tips and tricks out there—and we’ll keep updating this guide as they come! But one thing is for sure: creating a great newsletter is an art form that takes time and practice. You don’t have to start from scratch every time you send out an email.

This guide gives you some ideas about what works well in a business email newsletter and how best to organize it so that the content is easy for readers to digest. It also offers advice on what type of content should be included (case studies, testimonials), how often it should be updated with new material or fresh ideas (every few weeks), and how frequently customers should get new updates via social media channels like Facebook or Twitter accounts."